MARKETING COMMUNICATIONS

The second business line, ‘Marketing Communications’, draws together the communication and creative activities of the MediaPartners Group and the automation expertise of Leads to Loyals.

Communication & Creation:

MediaPartners Group

The MediaPartners Group works with three labels: LoyaliteitsCommunicatie (Loyalty Communication), ActieCommunicatie (Action Communication) and Interne Communicatie (Internal Communication). Within these labels we produce a wide variety of media products for our clients, including magazines, printed and digital newsletters, websites, books, video news reports, door-to-door mailing, instore communication and advertising concepts. The labels are supported by the Group’s specialists in communication strategies and concept development, and by a shared studio and purchasing department.

The MediaPartners Group has a staff of more than 100, at our offices in Amstelveen and Brussels. Together, the three labels work for more than 25 leading companies, including ABN AMRO, Albert Heijn, Deloitte, Etos, FBTO, KLM, KPN, Nuon, Philips, Postbank, Shell, Staatsbosbeheer, TNT Post, Unilever and Vacanceselect.nl.

MediaPartners LoyaliteitsCommunicatie

Communication plays a major role in generating loyalty. It is essential that information is provided in the right tone of voice and in a way that the recipient appreciates. Our effective editorial approach enables us to reach – and move – your clients. The way in which we do that varies, if only because the relationship between a company and its clients is always unique.

MediaPartners LoyaliteitsCommunicatie delivers tailor-made solutions. We conceive and create customised media aimed at your external target groups. Your marketing and communication objectives are our starting point. We develop strategies and always find creative solutions to achieve the desired result. We create media that really achieve something.

MediaPartners ActieCommunicatie

ActieCommunicatie is about getting a response. Inspiring, persuading and selling. But in a special way. MediaPartners ActieCommunicatie sparkles and buzzes with energy. We translate exciting ideas into effective campaigns. Campaigns which achieve their aims. Our secret is the match between our copywriters and designers, which creates exactly the right feeling. A feeling that will move your clients.

We know all the ins and outs of action communication, in print or digital. We know what moves people and we like to work on a personal level. You can see that from our short lines of communication. As our client you sit around the table with the people who are working on your campaign. It is very direct and very effective. We want to help you move forward, driven by our common aim: an optimal response.

MediaPartners Interne Communicatie

The more personal your communications with your staff, the more they will feel involved. That may seem very simple, but it is more complicated than it appears. Internal communication requires a delicate touch. Everything is related to everything else. That calls for an integrated approach and the capacity to be flexible.

MediaPartners Interne Communicatie is totally involved. Our clients’ DNA is our DNA. We give advice and we create media with appeal. We direct projects and keep things on a human scale. Our basic principle is simple: true communication is two-way traffic. There is nothing better than a good conversation. But a good conversation requires good support. And you can get that support from MediaPartners Interne Communicatie. From A to Z. With the greatest possible care.

Automation

Communication with the target group is maintained from a carefully constructed database via database marketing. Leads to Loyals uses multi-channel communication for the best result. Consider the power of combinations of e-mail, direct mail, print, internet, (e-) fulfilment and telemarketing. Just as important is the rapid data processing and analysis that Leads to Loyals offers, which permits the chosen strategy’s effectiveness to be monitored.

For more information on:

Communication & Creation             Automation

MediaPartners Group                                      Leads to Loyals
Stroombaan 4                                                Rietbaan 40-42
NL-1181 VX Amstelveen                                 2908 LP Capelle ad IJssel
P.O. Box 2215                                                P.O. Box 550
NL-1180 EE Amstelveen                                 2900 AN Capelle ad IJssel
Telephone 020 - 547 35 00                            Telephone 010 - 258 82 00
Fax 020 - 647 51 21                                      Fax 010 - 258 82 01
www.mediapartners.nl                                    www.leadstoloyals.nl
e-mail: mp@mediapartners.nl                          e-mail: info@leadstoloyals.nl